OUR MISSION IS TO PUT YOUR BUSINESS ON TOP WITH QUALITY SEARCH ENGINE OPTIMISATION
Search engine optimisation is the process of setting up your website so that it ranks well in the search results returned by search engines like Google & Bing, for specific keywords. Keywords being the words or phrase someone has typed into the Search engine. SEO has many facets, some simple to accomplish and some extremely difficult. It’s a fluid task always evolving and reacting to pressures of competition, changes to your site, changes to search engine algorithms or new technology.
We follow a three step cycle of tasks designed to continuously improve your sites search engine performance.
Research & Planning
“By failing to prepare, you are preparing to fail.” – Benjamin Franklin
The Right Research. The Right Plan.
A high ranking on Google is great exposure for a website but you will only gain real benefits if you are ranking highly for the right search terms often referred to a Keywords or Key phrases. i.e. a Bank wants to rank highly for “Mortgage applications” not “corrupt thieves”.
Selecting the Keywords that will bring the right customers to your site is critical and will have a knock on effect on how you structure your site and create your content. You need to clarify the Goals of your site and get to know your target market, a good first step is often to analyse your competitors, see what they’re doing and how you can use that to improve your search engine optimisation.
We Thrive On Challenging Projects. They Produce Bigger Rewards In The End.
On Page Optimisation
Content is King – search engines are always looking for quality, original text content. Write your content for your end users while keeping your Keywords in mind and you won’t go wrong, try to manipulate it to suit search engines and you’ll probably come up short.
Structure your site so that any piece of content someone could be looking for is easily found, and accessible within a couple of clicks. Make sure your page titles and descriptions (meta tags) are relevant and concise and contain your targeted keywords. In the past you could just load up your keywords meta tag and gain good rankings but this tag is now largely irrelevant, making other aspects of you SEO plan more important.
Off Page Optimisation
It’s critically important that search engines can find your site and index your pages, creating and submitting an .xml sitemap can aid this process and insure all your pages are indexed by the search engines.
Gaining quality, relevant links that point to your site is probably the most important and difficult aspect of off page optimisation. If you think of each link to your site as a vote of confidence, the more links you gain the more confidence the search engines will have in your site, however not all links are equal.
Social media optimisation can help your sites performance in search results, a vibrant social media presence where you regularly interact with your customers can gain you lots of positive reviews and lead to your site content being shared across the web.
Pay Per Click Advertising
Pay Per Click advertising can be a great way to attract more visitors to your website & drive increased sales. PPC is an especially attractive option to company’s on a budget as you only pay when someone clicks on the link to visit your site.
We offer a full setup & management service for PPC campaigns with Google Adwords, Facebook & Twitter. We’ll setup your account, research & target the right people and keywords to drive traffic and tweak your campaign and content to continuously improve results.
“Those who have knowledge, don’t predict. Those who predict, don’t have knowledge.” – Lao Tzu
After putting the effort into the optimisation of your site you need to monitor performance or you’ll never know if you are being successful. We use Google Analytics to analyse performance on an ongoing basis to measure traffic levels, Keyword performance and conversions i.e. are you getting as many visitors as you need, are they the visitors you targeted & are they doing what you hoped they would on your site. Each month you’ll receive a detailed report showing your performance to targets so you can measure your return on investment.