Off Page Optimisation
It’s critically important that search engines can find your site and index your pages, creating and submitting an .xml sitemap can aid this process and insure all your pages are indexed by the search engines.
Gaining quality, relevant links that point to your site is probably the most important and difficult aspect of off page optimisation. If you think of each link to your site as a vote of confidence, the more links you gain the more confidence the search engines will have in your site, however not all links are equal.
Social media optimisation can help your sites performance in search results, a vibrant social media presence where you regularly interact with your customers can gain you lots of positive reviews and lead to your site content being shared across the web.